Tiffany is honored to sponsor the heavyweight "Rauschenberg in China" art exhibition held at the Ullens Center for Contemporary Art (UCCA) in Beijing. This exhibition mainly exhibits Rauschenberg’s most important representative masterpiece, The 1/4 Mile or 2 Furlong Piece (1981-1998), which is composed of 190 parts The work, with a total length of about 305 meters, is one of the longest works of art in the world. From June 12, 2016 to August 21, 2016, this unprecedented great work was exhibited in the large exhibition hall of the Ullens Center for Contemporary Art. It was also the first public exhibition since 2000. This exhibition is regarded as an independent retrospective, reflecting almost all the important themes of Rauschenberg's creative career.
In the history of nearly 180 years, because of the brand's continuous pursuit of art, not only Louis’s works, but many Tiffany works have also been collected and exhibited by world-class museums, including The Metropolitan Museum Metropolitan Museum of Art, Paris Orsay Museum (The Musee D'Orsay), Los Angeles Museum of Modern Art (LACMA), Carnegie Museum of Art (The Carnegie Museum of Art), Victoria and Albert Museum (The Victoria and Albert Museum) and the Art Institute of Chicago (the Art Institute of Chicago). Continuing its strong support for art and culture, Tiffany and the Whitney Museum of American Art in New York cooperated to become the chief sponsor of the next three Whitney Biennales until 2021.
Tiffany has always been committed to the development of the art field and has maintained a long-term cooperative relationship with many art masters. As early as sixty years ago (1956), Tiffany invited Rauschenberg to design creative windows for Tiffany. Rauschenberg used his grasp of light and shadow ingeniously in the Tiffany window, presenting a stunning stage effect visually. This pioneering artistic practice is regarded as the beginning of Rauschenberg's collaboration with Tiffany, and it has continued to this day.
Rauschenberg is constantly exploring new ways of artistic expression, from photography, printmaking, painting, conceptual art, installation art to craftsmanship and sculpture, including Tiffany's window design. Rauschenberg's window design and his art work have evolved and developed simultaneously, especially breaking the conventional use of light and shadow, using unique new materials such as aluminum and gold foil to achieve unprecedented artistic effects. Diversified exploration made Rauschenberg the most prolific contemporary artist in the second half of the twentieth century. His pioneering aesthetics and diversified artistic expression made him arouse Tiffany’s legendary window designer Gene Moore. Attention and favor.
From 1956 to 1958, under the creative guidance of Gene Moore, Rauschenberg and Jasper Johns partnered with Jasper Johns to design windows for Tiffany. They controlled Moore with extraordinary artistic effects and extreme rigorous details. The whimsical world of Tiffany turned into reality, perfectly presented in Tiffany's window. The two artists jointly established the Matson Jones Custom Display studio and retained their name in their commercial creations. This name has continued to appear along with their artistic careers. The windows designed by Rauschenberg for Tiffany fully reflect the artist’s early creative talents, jqueenjewelry and can glimpse his future creative features, including: the ingenious use of light and shadow, the three-dimensional still life painting and the playful use of Tiffany jewelry Coexist and blend with natural scenery.
Rauschenberg and Jones are in the surreal landscape, the cave made of plaster presents a dim and hazy feeling, and the real moss, rocks and soil are used to present the natural landforms, recreating the three-dimensional painting scene. Gene Moore put gorgeous jewels in it, illuminating the cave with the brilliance of the jewels: "Try to imagine the scene of finding jewels in the dim cave-the dim environment still cannot hide the brilliance and sparkle of the jewels ".
Rauschenberg depicted the natural landscape with trees, canyons, wishing wells, rocks, soil and roads in the swamp, and even installed real water and circulating water pumps in the showcase. The highway is divided by a white line and connected with telephone poles. Tiffany jewelry was quietly placed on the swamp, suspended on the bridge between the canyons, and even across the highway. These seemingly simple scenes, on the contrary, tungsten rings make the diamonds placed in them to be set off more bright and beautiful.
During his creative career, Rauschenberg has extensively involved in performance, photography, conceptual art and craftsmanship. The materials used include Plexiglas, cardboard, textiles, handmade paper, organic or synthetic recycled materials. From 1985 to 1991, the "Rauschenberg Overseas Culture Interchange" (Rauschenberg Overseas Culture Interchange, referred to as "ROCI") held a series of continuous holdings in Chile, Cuba, Germany, Japan, Malaysia, Mexico, the former Soviet Union, and Venezuela. International exhibition projects have made Rauschenberg the first person to collaborate with contemporary American artists in the world.